NEW DELHI: Samsung’s ‘India Ready Action’ marketing campaign has set a brand new document with 161.8 million engagements on Instagram and Facebook in four weeks, making it the maximum engaging marketing campaign inside the remaining three hundred and sixty-five days on these platforms. After a 4-week lengthy success campaign that saw 161. Eight million engagements on Instagram and Facebook, the films sent by using participants showcased a special India.
This made #IndiaReadyAction the maximum enticing campaign on Instagram and Facebook within the closing one year, Samsung stated. Interestingly, it’s far millennials from non-metro towns across India who led this alteration showcase thru their videos. At some point of the campaign, video entries came from various places together with Gangtok, Sangli, Pauri, Jorhat, Nayagarh, Kedarnath, Morbi, Bharuch, and Ganderbal, to call some.
A recent survey by way of Samsung found numerous stereotypes approximately India exist in the minds of foreigners. The Taj Mahal or river Ganga is the best fundamental visitor point of interest within u. S. A ., meals approach curries and spices, amusement is best Bollywood and Cricket. However, there is little cognizance of the opposite possibilities in Real India.
Riding on young India’s love for expressing themselves via motion pictures, the #IndiaReadyAction campaign entreated Gen Z and millennials in India to share their imagination and prescient of Real India thru films that assist damage stereotypes that exist about the country. Gen Z and millennials these days aren’t simply content purchasers; they’re additionally content material creators. They also are very socially conscious, pushed with the aid of a zest for India.
“At Samsung, we take pleasure in our understanding of what Indian millennials are searching for. #IndiaReadyAction provided young millennials a platform to showcase Real India thru their video introduction competencies. The campaign drew robust participation with millennials from throughout us of a sending off their particular video content, trying to break numerous stereotypes that exist approximately India,” Ranjivjit Singh, Chief Marketing Officer, Samsung India, stated.
“Millennials live in the ‘Era of Live,’ and this campaign hooked up that video is fast turning into their favored medium of expression. In addition, our recently launched Galaxy A collection smartphones and Samsung Smart TVs permit people to move to an Era of Live,” he brought.
Over 45% of the entries targeted breaking stereotypes approximately ‘Places,’ surely indicating that kids have a strong connection with their personal cities. From the Blue Mountains of Ooty to Vagamon in Kerala, from the valleys of Spiti to Bhilwara in Rajasthan to Andaman’s scenic Mayabunder, children shared videos of those locations just as they shared the architectural wonders of Gwalior Fort and Char Minar. It wasn’t simply herbal landscapes or historical past residences; entries during the marketing campaign meditated millennials’ delight in developing India and its converting infrastructure. Gen Z and Millennials from Kollam, Kullu, Wayanad, Ratnagiri, Jalgaon, and Ahmednagar took at the stereotype that ‘India is polluted.’
With 23% of the entries underneath the category of ‘Food,’ millennials challenged the stereotype that ‘India is just about curries.’ They showcased delectable Mughlai dishes of Old Delhi, Tibetan food, candies of Jharkhand, exclusive types of Vada Pao, Fafada Jalebi, Tandoori Tea, and many different Indian avenue foods. It wasn’t just Indian food; young video creators additionally tried to break the stereotype that India doesn’t provide international cuisine with entries showcasing Lebanese shawarma to nitrogen ice cream.
Twenty-one percent of the entries were on the theme of ‘Entertainment,’ trying to interrupt the stereotype that ‘enjoyment in India revolves around Bollywood.’ Videos on the theatre district of Mandi House in Delhi, throbbing nightlife, fusion and neighborhood rock bands, folks dance performances on Garba, Kalbelia, and so on. Featured prominently. Many young Indians, specifically in non-metro cities, also tried to dispel the stereotype that ‘India is best about cricket’ with films around badminton, soccer, desk tennis, horseback driving, boxing, skating, lagoon, and kabaddi. During the marketing campaign, 31% of all films came from ladies. However, within the subject of ‘Culture,’ the biggest stereotype girls tried to break changed into ‘Indian girls put on simplest sarees’ and that they may be simplest ‘homemakers.’