How have coffee plants grown in the heartland of Ethiopia become the most consumed beverage in the world? Marco Polo is believed to have bought coffee beans there on his trip, and there are many theories about the origins of his prized distinctive taste. According to the International Coffee Association, we’ve found that Ethiopia produces more than half of the world’s coffee production.
One theory of coffee’s origin is that people started roasting coffee beans in the 13th century, but as history tells, this was considered quite unlikely. We know that the coffee bean came from Ethiopia and that people started roasting and brewing it at some point, as we do today. One of these is the theory that foreign beans were cultivated in Ethiopia after the Ottoman conquest of Ethiopia in the 14th and 15th centuries.
Although there are many reports on the history of coffee dating back to the ninth century or earlier, the first evidence of human interaction with the coffee plant dates back to the mid-15th century. The first cup of coffee in the world was born. The roasted beans were ground, raked in embers, dissolved in hot water, and ground again, supposedly to produce the “first cup” of coffee in the world.
The definitive legend of the origin of coffee also comes from Yemen and states that the coffee plant was discovered in Yemen and not in Ethiopia. Historians and researchers are unsure exactly where the coffee comes from, but the coffee plant was most likely discovered in Ethiopia and brought to Yemen, where its popularity took root. However, the first coffee tree of origin is believed to have been found in the Harenna forest, although it is the same tree found in the Ethiopian Plateau and not in Yemen. It then began to spread across the Arabian Peninsula and the Muslim world, although it is usually believed that Yemen was the first destination for coffee after leaving Ethiopia. After that, some British entrepreneurs turned the forests of Southern India into commercial coffee plantations and seriously cultivated coffee in the 18th century.
As you can see, coffee and the coffee industry have come a long way in the last 100 years. While the 1960s heralded the first wave of canned coffee, the subsequent waves shifted from product to purpose. In the 1990s, we began to see more independent roasters and coffee shops emerge in the United States, most notably in Seattle, and the creation of Starbucks paved the way for coffee today. Internationally, the Starbucks craze began in the early 2000s, when many shops opened, and it became cool to drink coffee at Starbucks.
Then, coffee spread rapidly in our society, and there was a big third wave of companies making a name for themselves. Coffee houses were springing up in the region, and many of these public coffee houses, called qahveh Khanh, popped up in cities across the Middle East. The public coffee house was established when the coffee trade was established, but it was also enjoyed at home amongst friends and family.
This trend underscored the coffee shop lifestyle associated with high-quality, fair-trade, high-quality coffee and a sense of community. Flavor enhancers are designed to appeal to different market segments, allowing consumers to exercise choice and discrimination in the purchase of coffee that expresses their personal values and tastes. The personalization of espresso beverages was the product of choice in the United States at the end of the 20th and beginning of the 21st century with the introduction of espresso machines.