America’s appetite for pizza seems never-ending. The pinnacle 30 restaurant chains within the U.S. Consist of Domino’s, Little Caesars and Papa John’s. MOD Pizza at No. A hundred and five in a Technomic ranking of the top 500 restaurant chains within the U.S., however, remains one of the fastest-growing pizza chains within u . S.
It currently has 442 places, such as 333 organization-owned and 96 franchised. And Clayton, Dubilier & Rice, a Seattle-primarily based firm, invested $106 million in May 2019 to assist amplify it.
In 2018 on my own, it opened an impressive 102 new places of which 77 had been agency-owned, 22 franchise, and four debuted in the United Kingdom. It’s looking to open about a hundred new outposts in 2019.
This expansion has spiked MOD’s sales via 44% in 2018, in line with Technomic. MOD Pizza generated $312 million in sales in 2018.
It also continues its fees down primarily based on charging $eight for an eleven-inch pizza, with as much as 30 toppings, at no extra value.
Scott and Ally Svenson, husband and spouse, launched the unique MOD Pizza in Seattle in 2008. Previously the duo had started out Seattle Coffee Company, which they bought to Starbucks for $84 million in 1998.
Here’s what CEO Scott Svenson, who is fifty three-years-vintage and is based totally in Bellevue, Washington, said about its boom:
Your sales spiked 44% last year. Besides opening new locations, what were the important thing factors in growing sales?
Svenson: We began MOD as a quick-causal pizza concept in 2008. We have been the pioneers of that category. The factors of the business which have enabled us to grow quickly are combining a compelling layout with a strong social venture, which specializes in making a distinction inside the lives of our people. The faster we grow, the greater the humans we can hire and the larger the social effect may be.
In terms of sales?
Svenson: The key factors in increasing sales are that we’ve opened more devices and every one of our devices is developing. The mixture of those two elements has led to 44% growth.
What are you doing to boost equal save sales?
Svenson: It’s an aggregate of constructing brand consciousness and getting humans to attempt us for the first time. On our fifth birthday, we had been in a single marketplace in more Seattle, and on our 10th birthday, we have been in 70 markets throughout the U.S. We’ve entered so many markets so fast wherein we weren’t that well-known. We needed to get human beings to recognize us, which we did thru nearby store advertising and marketing and community engagement.
MOD Pizza is expanding by means of one hundred places 12 months. That’s speedy-increase. Why enlarge so quickly?
Svenson: The easy answer is being a market percentage chief is an essential element for your lengthy-time period fulfillment.
Why call it MOD Pizza?
Svenson: The proposal turned into the strength and ethos of the MOD era in the UK from the Fifties and early Sixties. There was a technique of living existence to the fullest and breaking conventions but with a superb approach.
When you first opened, you were already competing with great chains like Domino’s Pizza and Papa John’s Pizza. What’s the competitive edge of MOD Pizza?
Svenson: I suppose the largest difference is we delivered the fast-casual carrier format to pizza. When you stroll right into a MOD, you’re given the opportunity to walk down the road and have a pizza freshly made for you in one to 2 mins, and cooked in a gasoline-fired oven into three minutes and provided to you in six or seven minutes, from start to end. We’re making something sparkling, exactly what you need.
Pizza, Pizza and More Pizza: MOD Pizza’s Rapid-Fire Growth Spurring a hundred New Locations A Year
